Cameron Worth, is the CEO and founder of SharpEnd, the London-based The IoT Agency. Cameron is a pioneer in helping brands harness IoT. SharpEnd has also become the first ever IoT agency to be recognised as ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies Report – the definitive listing of the UK’s leading digital agencies. Cameron is a regular speaker and writer on how brands can leverage technology innovation to build their presence in a connected world. He’s also a consummate public speaker and has spoken at Cannes, the Festival of Marketing, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. Cameron's particular sectors of expertise are FMCG, CPG, beauty, cosmetics, smart packaging, connected homes, smart spaces and retail innovation. SharpEnd’s mission is to help brands get closer than ever to consumers by connecting packaging, retail and experiential activity. Their clients include Unilever, Pernod Ricard, Böen Wine, Nestlé and Pepsi - so he understands the client landscape from the front line. Cameron joins me on Tech Talks Daily to share his insights on the impact of innovation at scale, smart buying, and the impact it has had on brands owners like Mattel, Pernod Ricard and PepsiCo the retail and packaging landscape of the future.