Kroger was the first company to launch a branded TikTok challenge. They have also successfully engaged influencers for events like Hispanic Heritage Month and partnered with publishing platforms like Funny or Die to product share-worthy online content.
But the brand also has built incredible social media success in its own right and much of all that success can be linked to Casey Smith. She is the social media manager for influencer and publisher strategy at the Cincinnati-based company.
Smith joined Jason Falls on Winfluence to talk about the company's influence success, her perspective on the dividing line between influencers and celebrities, Kroger's process for creating engaging influence programs and much more.
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