Dr. Chris Phelps spends most of episode 103 delivering actionable marketing content. Whether it's gift cards for nearby restaurants, wine and cheese parties or car washes he's giving you ideas for TONS of campaigns that you can use to drive new patient flow. He's also the originator of CallTrackerROI, an ingenious service that allows you to track how effective your marketing is. He's also one of the foremost experts on the science of influence. He's even studied directly under Dr. Robert Cialdini PhD, who is essentially the jedi master of influence marketing. All this gives Chris a very interesting and fascinating outlook on why some marketing works and some marketing doesn't. If you loved the actionable items that Chris shared in episode 103 then you're probably going to want to hear more. Here's how you can: check out the episodes that he did with Dr. David Maloley on the Relentless Dentist podcast. He did episodes on all six of the principles of influence. Check out Dr. Phelps' workshops coming up: August 5-6 "Get More Quality New Patients and Guide them to Yes" and August 12-13 "Ethical Principles of Persuasion for Dentistry"   Episode 103's Brain Trust features Dr. Mike Keller, Dr. Dawn Kulongowski and Dr. Melissa Zettler. We continue our discussion of geriatric dentistry. How can you know if your patient is competent to give consent for treatment? How do you handle people whose mouths are falling apart because they can not or will not take care of themselves? You'll also hear Dawn take Alan to task for "bending over backwards" for those patients that won't allow you to tip them back far enough to work on them. It's podcasting gold, I tell you! Go Hack Yourself: Jason: Medical School for Everyone on Audible Alan: The More Perfect Union podcast If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! If you would like to support the podcast you can check out our Patreon page! Although the show will always remain free to download, our Patreon supporters get access to special bonus content including (at least) one extra podcast episode every months! Also be sure to check out the Dental Hacks swag store where you can find t-shirts, stickers coffee mugs and all sorts of other things that let the world know you're a part of the Hacks Nation!