Dr. Chris Phelps is a marketer. It's in his blood. Spend any time with him at all and you'll see that he just can't turn it off. He's the originator of CallTrackerROI, an ingenious service that allows you to track how effective your marketing is. He's also one of the foremost experts on the science of influence. He's even studied directly under Dr. Robert Cialdini PhD, who is essentially the jedi master of influence marketing. All this gives Chris a very interesting and fascinating outlook on why some marketing works and some marketing doesn't. You're going to find Chris fascinating, and you're probably going to want to hear more. Here's how you can: check out the episodes that he did with Dr. David Maloley on the Relentless Dentist podcast. He did episodes on all six of the principles of influence. Check out Dr. Phelps' workshops coming up: August 5-6 "Get More Quality New Patients and Guide them to Yes" and August 12-13 "Ethical Principles of Persuasion for Dentistry"   In the Brain Trust we feature Dr. Mike Keller, Dr. Dawn Kulongowski and Dr. Melissa Zettler as we talk and/or commiserate about treating the geriatric population. What challenges are we seeing with patients as they age? How do some patients age differently than others? Can all patients give consent for dental treatment? This is an important yet entertaining discussion that should not be missed! Some links from the show: Dentiva lozenges for dry mouth Arctic Grape Ice Cubes gum Go Hack Yourself: Jason: Nextdoor Alan: More Perfect podcast If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! If you would like to support the podcast you can check out our Patreon page! Although the show will always remain free to download, our Patreon supporters get access to special bonus content including (at least) one extra podcast episode every months! Also be sure to check out the Dental Hacks swag store where you can find t-shirts, stickers coffee mugs and all sorts of other things that let the world know you're a part of the Hacks Nation!