Today we are sitting down with the co-founders of Fur, Laura Schubert, and Lillian Tung.  Fur is a company that the two founded in 2016 when they saw a grey area in the body care category. At the time, there were no intimate hygiene products that were beautiful to look at, smelled great, were all-natural, and actually worked to eliminate ingrown hairs that can come with hair removal.
Fur Oil, their first product was groundbreaking in that it elevated intimate personal hygiene products by creating an entirely new product category within the body care industry. This line of beautiful products is made specifically for anywhere that skin meets hair.
Childhood best friends, the girls met in middle school in their hometown of New York City. They were co-captains of the cheerleading team before attending Harvard for their Undergraduate degree, and then Columbia for their Masters. I know, total underachievers, right? 
You’ll hear how these two incredible women left their corporate careers to be all- in on this crazy dream of creating a new product category of high end, beautifully crafted, all-natural, cruelty-free, performance-driven, intimate personal care products. 
The girls are killing it, singlehandedly growing their business into multiple millions of dollars. The company is female-owned, founded and driven, and the girls are so fucking cool, smart, and kind.
Do you want to know what it’s like to be an industry pioneer? Try having people hang up on you when you say the words “pubic hair oil”, redialing, and with a smile saying, “I’m sorry! We must have been disconnected! As I was saying, I’m creating a pubic hair oil...” over, and over, and over again. 
It’s called conviction. And we’re going to learn all about what it takes to build a truly unique brand, how to follow your conviction when people are telling you you’re crazy, and what it’s like to have a lifelong co-founder that just happens to be your best friend. 
Don't forget to email us your questions to truebeautybrooklynpodcast@gmail.com, and please add us on Instagram @truebeautybrooklyn. Enjoy the show!

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