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135 | Lesson From 10 Years In The Field Of Community w/ Jenny Weigle

135 | Lesson From 10 Years In The Field Of Community w/ Jenny Weigle

FromB2B Community Builder Show (formerly Chief Executive Connector)


135 | Lesson From 10 Years In The Field Of Community w/ Jenny Weigle

FromB2B Community Builder Show (formerly Chief Executive Connector)

ratings:
Length:
62 minutes
Released:
Aug 31, 2021
Format:
Podcast episode

Description

Here's something I'm a little embarrassed to admit: I had no idea there was a whole field of COMMUNITY until recently!That's until my old college buddy, Jenny Weigle, recognized me on a CMX Summit promo, reached out, and told me she'd be working in the community with over 100 brands for over 10 years!While I've cracked one code about community (how to make it work in your Go To Market), Jenny knows all there is to know about how it has evolved, who the major players are, and what their pain points are when pursuing community strategies.This is an eye-opening conversation that will expand your mind about everything you thought you knew about communities and business.Connect with Jenny!Website: https://www.jenny.community/Instagram: @jenny.communityTwitter: @jenny_communityLinkedIn: http://www.linkedin.com/in/jennyweigleConnect with ME! (copy this piece with hyperlinks from the past episode) Also, I'd love it if you connected with me on LinkedIn or Instagram. Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB's Jenny" in the subject. This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Last but not least, PSA: go subscribe to Category Pirates.  It's the smartest thing you'll read weekly.  Those guys told me that if you shoot them an email telling them I sent you, they'll give you a free month.  Trust me, it's worth it.Support the show (https://connectwithpablo.com)
Released:
Aug 31, 2021
Format:
Podcast episode

Titles in the series (100)

Nothing decreases the cost of acquisition and lifetime value of clients like a network of great relationships, and the ultimate version of that is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists. You'll learn that community building doesn't live in a vacuum. It has to coexist with a problem you are trying to solve, a category you are in (or better yet, designing yourself), and the culture you are building inside your organization. THE GOOD NEWS building up to it can have many short-term wins on the way, as long as you are strategic about it. This show will provide you the strategies you need to accomplish the ultimate goal of building a community around your business, and provide abilities to connect with experts in the disciplines needed to build a profitable company where ownership, employees, and clients genuinely like each other.