You probably know you need to create content for your business.  You probably also want to create community.  But how do you get started, and how do you make that equal sales???  That's what we answer here.I had a major "AHA" moment a couple of months ago when I realized I produced 2 "podcasts" in 2020 with most of the same features- the same number of episodes, the same downloads, and the same host.One lead to about $40k worth of revenue.  The other about $40 MILLION.The key difference?  Starting off as an internet talk show allowed us to deliberately execute the Relationship Flywheel for one of them.This is a keynote from the Association of Influencers and Thought Leaders where I broke down everything you need to know about how to start a content program that drives community and leads to sales.Connect with the AIT!If you want to join a community of other people making a mark on the world, I invite you to join us at the next open event to check it out.  They happen on the first Thursday evening of every month.  Find out more here! https://theait.org/Connect with ME! Also, I'd love it if you connected with me on LinkedIn or Instagram. Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's AIT keynote" in subject. This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show (https://connectwithpablo.com)