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153 | (Part 2 of 2- Q&A) Tying Community To The Center of Go To Market: PEAK Community Keynote

153 | (Part 2 of 2- Q&A) Tying Community To The Center of Go To Market: PEAK Community Keynote

FromB2B Community Builder Show (formerly Chief Executive Connector)


153 | (Part 2 of 2- Q&A) Tying Community To The Center of Go To Market: PEAK Community Keynote

FromB2B Community Builder Show (formerly Chief Executive Connector)

ratings:
Length:
26 minutes
Released:
Jan 11, 2022
Format:
Podcast episode

Description

Sales, Marketing, and Customer Success have their seat at the Go To Market table, but where does Community fit? It's at best a fourth leg, and often an afterthought.This is the Q&A from keynote I delivered to the PEAK Community, where I teach our proprietary methodology we call The Relationship Flywheel. It is a methodology that puts Community at the center of your Go To Market strategy, by tying your sales, marketing, and customer success efforts seamlessly together into a content engine that drives the community 24/7.  In part 2 we discuss:- how to create community engagement- the secret sauce that form the best communities according to master community builder, marketer, WSJ best-selling author, and CEO of Terminus, Sangram Vajre (who co-founded this community)- the key to sustainable audience growth for your contentIn part 1, I present the methodology and talk through a case study where we built a $40M+ online client acquisition channel that grew an active 3,000 person community in one year.Check out PEAK community if you want to connect with top 1% marketers:On LinkedInTheir site PEAK CommunityConnect with ME!   Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's PEAK keynot" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show
Released:
Jan 11, 2022
Format:
Podcast episode

Titles in the series (100)

Nothing decreases the cost of acquisition and lifetime value of clients like a network of great relationships, and the ultimate version of that is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists. You'll learn that community building doesn't live in a vacuum. It has to coexist with a problem you are trying to solve, a category you are in (or better yet, designing yourself), and the culture you are building inside your organization. THE GOOD NEWS building up to it can have many short-term wins on the way, as long as you are strategic about it. This show will provide you the strategies you need to accomplish the ultimate goal of building a community around your business, and provide abilities to connect with experts in the disciplines needed to build a profitable company where ownership, employees, and clients genuinely like each other.