It's clear: most human business wins and "being human" means speaking to your clients in their own language, but how do we become fluent in that language?It's called behavioral customer research, and learning how to do it should be a top priority for all businesses and entrepreneurs.That is why we brought Joseph Adam Martin, a TEDx Speaker and expert on behavioral customer research, to share :- how to create customer personas that are actually useful for sales- the way to structure client interviews to get insights that will change your sales process- how to incorporate the lessons you learn from feedback into your website, marketing, and sales processJoe is retained by top companies to understand their client, optimize their client aquisition processes, and become more HUMAN.  Don't miss your chance to pick his brain on how to approach customer research for your company in this interactive conversation!Connect with Joe!His Firm: Martin CreativeOn LinkedIn: Joe MartinCheck out his TED Talk.  It's awesome.Connect with ME!Also, I'd love it if you connected with me on LinkedIn or Instagram. Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Joe Martin" in subject. This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show