Content led community is the best way to build your company, and it will only become more obvious.But at some point, you will need some form of outbound motion, even it's just to get interested parties on the line.That's why improving your outbound will dramatically improve all aspects of your sales and marketing.Jordan Crawford is the first guy that connected those dots for me, AND provided an approach to it that finally felt more valuable than the average strategy I hear.We discussed about:- Why you should market to pain, not a persona- How personalizing your email hurts instead of helping- What you need to do to scale your best sales rep, instead of needing to find others like them- and MORE!Jordan is a brilliant marketer, San Francisco based tech founder, and keynote speaker.  You're going to love picking his brain on this stuff.  Don't miss this episode! Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Connor!On his  LinkedIn: https://www.linkedin.com/in/jordancrawford/Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Jordan Crawford" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show