B2B marketing has been adopting B2C trends, and one of the biggest trends is customer-centric marketing.Basically, marketers are asked to build relationships at scale.But most people fail to understand the shift in mindset and strategy this takes.That's why we brought, Kelly Maloney Shermerhorn, a champion of customer-centric marketing to help you understand:- what it takes to move from company-centric to a customer-centric marketing culture- how to measure your level of customer centricity- ways to start becoming more customer-centric in your copy on LinkedIn and email exchanges- and much more!Kelly is a 15-year veteran in the marketing and communications industry that heads regional ABM efforts for the healthcare and life-sciences sector of Pegasystems, a low-code software platform that crushes business complexity.  Let Kelly help you crush the complexity of your marketing efforts by focusing more on your customer than yourself.  You know, how relationships are built.Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Kelly!On LinkedIn: https://www.linkedin.com/in/kellyschermerhorn/Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Kelly Maloney Shermerhorn" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show