Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why it’s time to tell your brand’s story through live streaming How to get great video with basic equipment (or even just your phone!) Why it’s important to plan out your content before you record How to repurpose and reuse your live recording for other types of marketing Why different audiences prefer videos that last for different lengths of time How to relax and have fun while creating excellent content for your brand   Resources Kate Volman Kate Volman on Twitter, @KateVolman Kate’s Equipment List   GoDaddy, The Garage Tony Robbins Content Marketing World iOgrapher "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.