Zach Phillips, Director of Professional Development for the National Association of Music Merchants (NAMM), share how the associations and its members improvised with their business offerings to thrive through COVID. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.