Paul Scanlan & Jeff Annison, founders of Legion M, the first fan-owned entertainment company, share how they are turning the old Hollywood business model on its head and how you can get in on the action.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.