Sam George, media consultant and author of I’ll Get Back to You: The Dyscommunications Crisis – Why Unreturned Messages Drive us Crazy and What to Do  About It, explores exactly that on this episode of the Business of Story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.