45 min listen
#284: How to Tell the Story of What You Stand For
#284: How to Tell the Story of What You Stand For
ratings:
Length:
59 minutes
Released:
Dec 7, 2020
Format:
Podcast episode
Description
Brian Burkhart, founder and chief word guy of Square Planet Presentations + Strategy and best-selling author of Stand for Something: The Power of Building a Brand People Authentically Love, shares how to tell the story of what you and your brand stand for. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Released:
Dec 7, 2020
Format:
Podcast episode
Titles in the series (100)
#6: Why is Storytelling Biologically Important for Survival? With Paul Zak: Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story. by Business of Story