Tamsen Webster, message strategist and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible, helps you use her TEDTALK heralded Red Thread method to share the story of your big idea. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.