Today’s GuestToday we welcome Jon Ostenson CEO of FranBridge Consulting & Capital (FBC). As the former president of an Inc. 500 franchise system and a multi-brand franchisee himself, Jon is an expert in non-food franchise industries. At FBC, he educates clients and introduces them to franchising investment opportunities.  What You’ll LearnInvesting opportunities in the franchise industryRise of non-food and non-retail franchisesFranchisee VS franchisor level of investment Challenges in franchise investingBreakdown[00:39] Getting to know Jon Ostenson[01:47] Why Jon got into private equity[02:48] Common mistake by PE firms and portfolio companies[05:03] Reasons to invest in the franchise industry[08:46] Industry and market trends in franchising [10:10] Challenges of investing at the franchise level [11:35] Convincing LPs to invest in franchise businesses[12:53] Advice to PE firms about niche specialization[14:35] Notable attributes of top-performing individuals[16:37] Jon’s learning resources[19:38] Employee retention and succession planning [20:47] Jon’s advice to his 20-year-old selfResourcesJon’s LinkedInFranBridge Consulting Website Thank you for tuning in!To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com.