Jim Padilla is the founder and CEO of Gain the Edge, a sales service firm that provides business owners with top-notch sales teams, live events, and hands-free sales processes and systems. We talk about the Rainmaker Sales System, the role of emotions in buying decisions, and how to improve your control over the sales process.
 
Timestamps 
[00:58] Jim’s entrepreneurial journey
[02:14] The difference between selling during and after a launch
[03:16] How to improve your control over the sales process 
[04:29] What is the Rainmaker Sales System?
[07:52] Why the Rainmaker system works in all industries 
[09:41] The role of emotions in buying decisions 
[11:03] How to make the mechanism the message in sales
[13:34] Why you need to sell according to how your clients buy
[17:17] Things that stunt your ability to scale
[21:52] How to scale your business
[23:42] Parting thoughts   
 
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Jim’s LinkedIn
Jim’s Website