35 min listen
72: Make Your Customer a Hero with Tyler Pigott
72: Make Your Customer a Hero with Tyler Pigott
ratings:
Length:
37 minutes
Released:
Dec 27, 2021
Format:
Podcast episode
Description
Tyler Pigott is the Founder and CEO of Lone Fir Creative, a digital marketing agency that gives structure to an entrepreneur’s vision. We talk about the StoryBrand framework, practical brand strategies, and how emotions influence buying behaviors.
Time Stamps
[00:27] Tyler’s entrepreneurial journey
[02:20] How entrepreneurs develop visions for their business
[04:48] Tyler’s experience with management blueprints
[07:23] The StoryBrand framework and how to get the most out of it
[10:23] Understanding the hero’s journey in the StoryBrand framework
[12:03] How emotions influence buying behaviors
[13:33] Dissecting Tyler’s concept of an ambitious brand
[16:24] Reasons why some businesses decide against pursuing growth
[17:53] What is brand strategy?
[20:45] The relationship between brand strategy and business growth
[22:42] How small businesses articulate brand promises
[23:48] Principles for finding your brand’s point of view
[26:35] The importance of building your company’s “Why”
[31:39] How to methodically build your marketing muscle
[35:32] Parting thoughts
Links and Resources
Tyler’s LinkedIn
LoneFirCreative.com
Building a StoryBrand by Donald Miller
The E-Myth by Michael Gerber
Steve Preda's Book: Buyable
Complete the Buyability Assessment for Your Business
https://StevePreda.com
Time Stamps
[00:27] Tyler’s entrepreneurial journey
[02:20] How entrepreneurs develop visions for their business
[04:48] Tyler’s experience with management blueprints
[07:23] The StoryBrand framework and how to get the most out of it
[10:23] Understanding the hero’s journey in the StoryBrand framework
[12:03] How emotions influence buying behaviors
[13:33] Dissecting Tyler’s concept of an ambitious brand
[16:24] Reasons why some businesses decide against pursuing growth
[17:53] What is brand strategy?
[20:45] The relationship between brand strategy and business growth
[22:42] How small businesses articulate brand promises
[23:48] Principles for finding your brand’s point of view
[26:35] The importance of building your company’s “Why”
[31:39] How to methodically build your marketing muscle
[35:32] Parting thoughts
Links and Resources
Tyler’s LinkedIn
LoneFirCreative.com
Building a StoryBrand by Donald Miller
The E-Myth by Michael Gerber
Steve Preda's Book: Buyable
Complete the Buyability Assessment for Your Business
https://StevePreda.com
Released:
Dec 27, 2021
Format:
Podcast episode
Titles in the series (100)
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