Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press. We talk about how writers can turn their books into bestsellers, the benefits of using books to grow your business and the differences between self-publishing and traditional publishing. 
 
Timestamps 
[00:52] Alinka’s entrepreneurial journey 
[02:52] Why few people enjoy success with their first book
[03:47] Alinka talks about her first book 
[05:13] Alinka’s experience with management blueprints
[08:27] Asana App: What is it and how to use it
[11:29] EOS integrators and the critical role they play within an organization
[15:08] How to use books to grow your business
[20:07] Why your books don’t have to be bestsellers to help you grow your business
[21:48] The different types of best sellers and how they are ranked 
[25:56] Self-publishing versus traditional publishing
[29:30] The advantages of using a traditional publisher 
[32:50] The pros and cons of setting up a book with IngramSpark
[34:01] The benefits of using Simon and Schuster to publish and distribute your books
[36:06] Parting thoughts
 
Links and Resources
Alinka’s LinkedIn
Alinka’s Website: LeadersPress.com
Traction by Gino Wickman
Outsource your Book by Alinka Rutkowska
Asana Project Management Software
Steve Preda’s Book: Buyable
Complete the Buyability Assessment for Your Business
https://StevePreda.com