39 min listen
137: Resurrect Your Direct Mail Campaign with Dave Fink
137: Resurrect Your Direct Mail Campaign with Dave Fink
ratings:
Length:
25 minutes
Released:
Dec 22, 2022
Format:
Podcast episode
Description
Dave Fink is the CEO and Co-Founder of Postie, a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. We discuss the new age of direct mail marketing, why customers prefer direct mail over other marketing channels, and the benefits of testing everything in your business.
Time Stamps
[01:10] Dave’s entrepreneurial journey
[04:50] Using direct mail to get past the toughest gatekeepers
[07:15] The challenge with people working from home
[09:22] The evolution of direct mail marketing
[14:09] Comparing the effectiveness of direct mail versus digital marketing
[15:22] How to measure the success of direct mail marketing
[19:06] Ways to get people to open and respond to your direct mail
[22:30] Consistency and authenticity are key to business success
[25:41] Why you should never be afraid to test everything
[27:12] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Dave’s LinkedIn
Postie.com
Time Stamps
[01:10] Dave’s entrepreneurial journey
[04:50] Using direct mail to get past the toughest gatekeepers
[07:15] The challenge with people working from home
[09:22] The evolution of direct mail marketing
[14:09] Comparing the effectiveness of direct mail versus digital marketing
[15:22] How to measure the success of direct mail marketing
[19:06] Ways to get people to open and respond to your direct mail
[22:30] Consistency and authenticity are key to business success
[25:41] Why you should never be afraid to test everything
[27:12] Parting thoughts
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Dave’s LinkedIn
Postie.com
Released:
Dec 22, 2022
Format:
Podcast episode
Titles in the series (100)
07: Building the Team is the Job with Nick Beavers: In this episode, I interview Nick Beavers, CEO of Media Cybernetics, a company that supplies image analysis software, typically used in industrial inspection routines. We talk about Nick’s path to becoming the CEO of Media Cybernetics, as well as his... by Management Blueprint