Brandon Peterson is the COO of DPA auctions and CEO of Geokey Inc, a cloud-based mobile access solution for doors, gates, elevators, padlocks, and more. We discuss the 3 Cs of marketing, how to create a care culture in your business, and what it takes to build a competition-proof business. 
 
Time Stamps
[00:26] Brandon's entrepreneurial journey
[03:50] Creating hardware-agnostic software
[04:51] Is it possible to bootstrap a software company?
[06:43] The 3 Cs of marketing framework
[09:16] Why you need to analyze your marketing campaigns
[11:07] Understanding Brandon's Northstar Challenge 
[14:14] Developing a care culture in your organization
[16:00] Organizational cultures: Pressure makes diamonds 
[17:06] Everything is a process in business
[19:29] How to processize your business
[20:22] Ways to eliminate single-person dependency in your business
[21:37] How to build a competition-proof business
[24:30] Parting thoughts 
 
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Brandon's LinkedIn
Dpaauctions.com
Geokeyaccess.com