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Learning to Love Online Learning - Larry Asher

Learning to Love Online Learning - Larry Asher

FromInput Doc: Marketing Interviews


Learning to Love Online Learning - Larry Asher

FromInput Doc: Marketing Interviews

ratings:
Length:
37 minutes
Released:
Apr 5, 2021
Format:
Podcast episode

Description

Larry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry. Finding success in the world of remote learning [1:10] What marketers want from agencies [9:18] The importance of niching (and why being a generalist will hurt you [11:41] What skills marketers and creatives want and need to learn right now [13:39] How and why SVC has changed over time [18:10] SVC’s role in the community [20:30] Balancing running a school with running an agency [23:33] Exciting new programs at SVC [28:55] Larry’s plan to step down from SVC [32:25] Episode Transcript & Mentions:  Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
Released:
Apr 5, 2021
Format:
Podcast episode

Titles in the series (22)

Input Doc explores the intersection of what marketers need and what creative agencies provide. This interview-based show is hosted by Tim Yeadon, Principal & Creative Director of Clyde Golden, a strategy and content agency in Seattle.