Cory McKane is a co-founder and the CEO of WeStrive an app built to help personal trainers in the fitness industry grow their business.

In this episode, Cory shares his experiences and lessons learned in understanding his customer wants and needs and how that understanding can be used to rapidly drive business growth. Insights he shares include:

What has been the key factor in enabling Cory to scale WeStriveWhy invest in talking to customers on a regular basisThe impact of these conversations on Cory's businessWhat are Cory is looking for from these conversationsHow to build a community around your productHow to use customer conversations to scale your businessHow to understand your customer wants and needsHow to filter through feedback and customer wants and needs to build out featuresThe role of empathy in truly understanding your customer wants and needs to build a product that continues to be successful now and in the futureand much much more ...