38 min listen
Why Diverse Agencies Outperform All Others - Catherine Bye and Mariah Lincoln
Why Diverse Agencies Outperform All Others - Catherine Bye and Mariah Lincoln
ratings:
Length:
54 minutes
Released:
Mar 8, 2021
Format:
Podcast episode
Description
Catherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer. Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28] Structures Knack has in place that help them to continue being “people first” as they grow their agency. [10:57] Flexibility and working together from home [16:22] Clyde Golden Advertisement [22:28] Knack’s target clients and core competencies [22:55] The program Mariah developed at Rational Interaction [26:07] Five Steps to Future-Proofing your business [30:24] One – Publicly acknowledging that the system is broken [34:21] Two – Partnering with formally certified diverse suppliers [35:48] Three – Exposing your diversity data [38:12] Four – Demonstrating equitable pay and career growth opportunities for all employees [39:35] Five – Having a belonging score, i.e. inclusivity and how you treat employees [43:38] How a diverse team will improve your work [48:35] How you can start future-proofing your business, even if you are a small and/or busy company [50:11] Episode Transcript & Mentions: Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
Released:
Mar 8, 2021
Format:
Podcast episode
Titles in the series (22)
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