SEO expert Kyle Freeman talks about how anyone can go from SEO novice to expert, how the future of SEO will be different, and what you need to do to stay on top of the changing landscape of search. The “move fast and break things” culture at Assurance [00:56] An SEO’s role within a company [3:11] Figuring out what questions people are asking when they come to your site [7:27] What an agency can do to rank better in a Google search [8:47] Building up to rank for highly competitive keywords [11:05] Defining “page authority” and “domain authority” [14:07] How Kyle became an SEO [16:29] Exploring, finding your passion, and chasing things that make you nervous (like SEO for Kyle) [20:36] A note from the producer of Input Doc [23:49] Who should work with SEO’s more that doesn’t, and the benefits of partnering early with SEO [24:20] How Google is advancing beyond keywords, and what it means for SEOs [30:09] The role of images in search [33:20] SEO tools that business owners should be using [35:43] The best SEO courses to take [37:58] What to look for when hiring an SEO freelancer or consultant [39:32] Why an agency might fail at SEO [41:38] Should you put the transcript of your podcast up on your website? [44:37] Seattle-based SEO groups that you can be a part of [47:49] Episode Transcript & Mentions:  Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.