Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!In This Episode, You'll Learn:00:00:00 Unlocking The Potential of SEO with Michael Cottam00:06:06 Exploring The Frontier of Conversational Search Engines00:08:32 The Difference Between Deep & Surface Level Content00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"00:13:03 Google's AI Content Guidelines: Decoding the Algorithm00:15:25 Google's User-Centered Approach: Balancing AI and Engagement00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote00:26:10 Building Authority Over Time: A Decade of Content Creation00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly00:34:09 Facebook's Benefits & Challenges: A Closer Look00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity00:40:29 Link Building & SEO Ranking: An Unbreakable Bond00:41:41 Google's Link Spam Detection: Navigating the System00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven00:50:58 SEO Table Stakes: On-page Optimization Techniques00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings00:57:14 Keywords & Content: A Perfect Match for SEO SuccessLinks and Resources:Michael Cottam WebsiteMichael Cottam LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!