In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored by the introduction of ads and the shifting paradigm of generative AI from an options framework to a focus on providing validated responses. Kobi highlights the game-changing move by Facebook to remove text limitations in ads, advocating for the power of simplicity and authenticity. The experts recognize the merits of experimenting with various tactics, but stress the importance of scroll-stopping creative content. Even with the rapid advancements in AI automation tools, they emphasize the need for client collaboration to maintain brand alignment in advertising. Chapters:0:00:00 - Excitement Over New Google Search Experience (SGE)00:03:27 - Google's New Search Experience: In-Line Citations and Zero Ads Above the Fold00:09:50 - The Future of Google Search: AI's Shift from Options to Focused Answers00:12:51 - Stay Ahead of the Game: Fundamental Changes Coming to Google Ads00:16:11 - The Role of Human Creativity in Video Advertising: Insights from Perpetual Traffic00:22:16 - Lowering CPA with Blended Retargeting Audiences00:24:27 - Revolutionizing Ad Strategy: Video Views and Retargeting for Sales00:28:06 - Navigating the Messy Middle: Understanding Customer Acquisition Journey00:32:33 - Revamping Meta Ads: Insights from Kobe Topez00:33:48 - Revolutionizing Ad Design: Heavy Text and Simple Photos in Native Ads00:35:26 - The Ugly Squeeze Page that Outperformed: Lessons in Effective Marketing00:39:56 - The Power of Responsive Ads: One Mistake, Highest Performance00:41:21 - Balancing Performance and Brand Guidelines in Ads00:46:43 - Compelling Creatives: Boosting Campaign Management with AI Automation and CollaborationResources Mentioned:Labs With Google JuvenonThe Lost Book of Herbal RemediesEpisode 492: [Case Study]: 628 Personal Injury Law Signed Cases In 9 MonthsEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 496: How AI & AI-Powered Ads Will Completely Transform Your MarketingLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic Survey