Ryan Polich is a design director at Lucia Marquand, a design agency in Seattle that develops designs and produces books for museums and other cultural institutions. What Ryan does at Lucia Marquand [0:31] The process of designing a book [3:33] What a physical book can be [7:26] Solving your client’s problems [9:35] Favorite books Ryan has worked on [10:16] Interpreting a collection into a book [12:30] Crediting designers for work in different mediums [14:38] How Ryan became a book designer [16:23] How to choose typography for a project [20:03] Designing for the present vs. designing for the future [23:10] Favorite books Ryan didn’t work on [25:44] Ryan’s favorite typefaces, and ones he considers most overused [27:45] Episode Transcript & Mentions:  Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.