Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! ?Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Ash on Twitter - https://twitter.com/ashvinmelwaniFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Monday at 9AM EST ?In this episode of Adspend, we welcome Mirella Crespi, the founder of Creative Milkshake, one of the largest performance creative studios in Europe. Mirella shares her insights on the creative process, the future of user-generated content, ad metrics to look for, and the role of AI in ad creatives. She also discusses the importance of flexible links, broad testing, and iterating on success in ad strategy, as well as the merits of spending in determining creative success. We also touched on Mirella's favorite ad creative of all time and her recommended books for advertising.Is Adspend the best ecommerce podcast? Nominate us at The Whalies.