35 min listen
WARC Talks: Emotion in advertising
FromThe WARC Podcast
ratings:
Length:
41 minutes
Released:
Jul 20, 2023
Format:
Podcast episode
Description
This week WARC talk emotion in advertising with Ian Forrester, founder and CEO of DAVID, and Lynette Poh, Head of Marketing Communications at Singtel. Discussing the power of AI and applying it to the optimisation of creative and media strategies, and Singtel’s approach to the use and measurement of emotion in its advertising.
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Released:
Jul 20, 2023
Format:
Podcast episode
Titles in the series (100)
WARC Talks Attention by The WARC Podcast