49 min listen
EP 420: Why every business is "on a mission to..."
FromWhat Works
ratings:
Length:
29 minutes
Released:
Apr 20, 2023
Format:
Podcast episode
Description
It seems like every company today claims to be "on a mission" to change the world or improve our lives. They bill themselves as social movements more than profit-driven enterprises. It sounds nice. But how does it really function in the lives of workers? Do these missions meaningfully improve our communities?In this episode, I briefly explore the history of the corporate mission statement and then dive into a critique of the bestselling leadership book, Start with Why. You'll hear why the Start with Why ideology is so appealing, how it sets us up for disappointment, and whether it's actually an effective brand and marketing strategy. Plus, I leave off with an alternative take that flips this ideology on its head. Footnotes:
Walmart’s Statement of Purpose
Management: Tasks, Responsibilities, and Practices by Peter Drucker
The New Spirit of Capitalism by Luc Boltanski and Eve Chiapello
Start with Why by Simon Sinek
“Start with Why” TEDx talk by Simon Sinek
The Problem with Work by Kathi Weeks
Want more of What Works? Subscribe FREE to the What Works newsletter at read.explorewhatworks.comOr, upgrade to a paid subscription for just $7/month and get bonus podcast episodes, the "This is Not Advice" Column, and more.
★ Support this podcast ★
Walmart’s Statement of Purpose
Management: Tasks, Responsibilities, and Practices by Peter Drucker
The New Spirit of Capitalism by Luc Boltanski and Eve Chiapello
Start with Why by Simon Sinek
“Start with Why” TEDx talk by Simon Sinek
The Problem with Work by Kathi Weeks
Want more of What Works? Subscribe FREE to the What Works newsletter at read.explorewhatworks.comOr, upgrade to a paid subscription for just $7/month and get bonus podcast episodes, the "This is Not Advice" Column, and more.
★ Support this podcast ★
Released:
Apr 20, 2023
Format:
Podcast episode
Titles in the series (100)
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