16 min listen
How to make yourself more valuable to your client, with Kate Whittaker
How to make yourself more valuable to your client, with Kate Whittaker
ratings:
Length:
43 minutes
Released:
Apr 19, 2022
Format:
Podcast episode
Description
Welcome to Episode 60. The most downloaded podcast episode to date is still my first chat with Kate Whittaker, a marketer of 30 years who shared insight into what it's like being a client, and what clients want most from their agencies. If you haven't listened to that one already, I'd recommend you go back and have a listen. (Episode 1)
In this episode, Kate talks about what's changed for her since August 2020, which was when the pandemic forced us all to be locked down. She shares:
what have been the biggest changes for her, her role and her organisation in the last couple of years
how her needs have changed in terms of what she's looking for from agencies
some suggestions for how you can strengthen your relationships with clients while working remotely.
And we talked about lots more.
Understanding how to develop client relationships and grow accounts is essential for any agency account manager. And yet, too often, there is no real guidance on how to do it. So if you're in a client-facing role and you want to hone your account management skills, then check out my Account Accelerator programme. Many agency account managers have told me the biggest shift for them after my programme is a newfound confidence when handling client relationships.
In this episode, Kate talks about what's changed for her since August 2020, which was when the pandemic forced us all to be locked down. She shares:
what have been the biggest changes for her, her role and her organisation in the last couple of years
how her needs have changed in terms of what she's looking for from agencies
some suggestions for how you can strengthen your relationships with clients while working remotely.
And we talked about lots more.
Understanding how to develop client relationships and grow accounts is essential for any agency account manager. And yet, too often, there is no real guidance on how to do it. So if you're in a client-facing role and you want to hone your account management skills, then check out my Account Accelerator programme. Many agency account managers have told me the biggest shift for them after my programme is a newfound confidence when handling client relationships.
Released:
Apr 19, 2022
Format:
Podcast episode
Titles in the series (100)
How to be more productive: Do you often feel overwhelmed by how much you have to do? This is a short quick fire episode where I answer a question I hear most frequently from creative agency account managers. The subject of productivity, time management and general overwhelm with number of tasks needed to be completed comes up a lot. Often being stuck managing the day to day firefighting distracts us from doing the things that are more valuable like thinking about ways of adding more value to the client’s business, looking at trends, working on client relationship expansion, client development planning etc. So here are 10 tips (plus an extra bonus one I added!) for ensuring you get as much of your Day to day workload completed as possible so it frees up space to do more thinking and planning. Account managers who want promotion to account director realise the only way they can work on more strategic tasks (client development plans, solving client business & communications challen by Creative Agency Account Manager Podcast