Marketing psychology never changes, people and technology do. You have to try different things to see what works. When you find it, go with it.In this episode, Jordan interviews Brock Mammoser, Founder of Frost Buddy. He shares how he was able to scale his business into 8-figures. He also discusses some of his videos that went viral and a breakdown of what elements contributed to that virality.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIn 2022 video creatives are the biggest driver of sales.Showing so many details about your product ruins the curiosity and the content's ability to get more engagement.End your video by telling people what to do. Marketing psychology has not changed ever.6 Ways that Things Go Viral: Social Currency, Trigger, Emotion, Public, Practical Value, and StoryThe beauty of Tiktok is that your fans provide you with content ideas to make.Test everything, something will work.Be organic and authentic on Tiktok. That is what people want.Recommended Apps: Slackhttps://www.slack.comMondayhttps://www.monday.com Recommended Podcast:  Real AF by Andy Frisellahttps://www.andyfrisella.com/blogs/realaf-podcast Today’s Guest:Brock Mammoser is the founder of Frost Buddy.Frost Buddy manufactures universal 5 in 1 insulated can coolers.Connect and learn more about Brock and Frost Buddy here:Website: https://www.frostbuddy.com Instagram:https://www.instagram.com/frost_buddy_usa https://www.instagram.com/brock_mammoser Tiktok: https://www.tiktok.com/@frostbuddy  Linkedin: https://www.linkedin.com/in/brockmammoser Twitter: https://www.twitter.com/bmmammoser This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply