20 min listen
486 - How to Forge a Legendary Brand Using the Potency of Stories
486 - How to Forge a Legendary Brand Using the Potency of Stories
ratings:
Length:
35 minutes
Released:
Aug 28, 2023
Format:
Podcast episode
Description
Roger Short is the chief visionary officer and managing partner of Impact Legacy Group. When you listen to his interview, you’ll hear him talk about branding a business, including the essential need to offer stories that connect with people’s emotions and surround yourself with people who believe in you. Tune in to discover what it is that makes selling life insurance the best kept secret in America, the most important aspect of any good story that you share, and the two fundamentals that will always and inevitably produce ineffective phone sales callers. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Website: impactlegacygroup.com · YouTube: Life Insurance Academy · Instagram: @rogershort · Facebook: @rogershort · LinkedIn: @rogershort · Free e-book: ”The Relationship Marketer's Guide to Branding” Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Insurance agent looking for new leads? Visit: https://remindermedia.com/staypaidinsurance/ 0:00 Introduction 1:02 Roger’s backstory 1:53 Story #1: Climbing in Colorado 3:29 Life lessons you learn from doing hard things 5:37 The motivation to build Impact Legacy Group 9:57 Story #2: First exposure to life insurance 13:03 Building a brand | The start of the Life Insurance Academy podcast 16:25 Building a brand requires authenticity 18:37 Be authentic, provide good content, and people come to you 20:59 Top telephone sales tips 22:32 The power of storytelling 27:15 Advice for facing adversity 32:47 Action Item
Released:
Aug 28, 2023
Format:
Podcast episode
Titles in the series (100)
03 - The Art of Cold Calling: Some people swear that cold calling is dead. Others wield the phone with success, inexpensively building their book of business. The main factor that differentiates both camps is that the first probably has been going at their phone outreach all... by Stay Paid Podcast