Authors tend to be very proud of their books and believe what they've written can help anyone, anywhere!  Although that might be correct, the hard truth is you are going to have to focus on the .001% of the population that is going to get the most out of your book and that will in turn get the most out of your content. To discuss the ins and outs of marketing to your target audience we’ve invited first time author Michelle Gladieux to join us. Michelle is the president of Gladieux Consulting, which offers one-on-one executive and employee coaching and strategic plan facilitation. Michelle’s first book is Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. Michelle shares how she spent four years writing her book to ensure it was ready for publication. Then, her editor suggested that she rewrite the book and focus on an overarching message that would better resonate and pull the reader in. That message would become the four hidden challenges that prevent people from becoming fearless and peerless communicators Peter and Michelle discuss the hard task of marketing a book, and why you need to start marketing before you're published. We learn what personal touches Michelle used to give the book legs and what experiments she has tried and is continuing to do that have a low cost but potentially high impact!   Three Key Takeaways: ·         For most people making money cannot be the main driver for writing a book. ·         Don’t be afraid of failure when experimenting with marketing. Some ideas might not fly, but others could go further than you might imagine. ·         It is easy to fall into the trap of feeling like everyone can use your book.  In order to get the best return on your investment you have to drill down deep into who your target avatar really is.