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Shabana Siyed - Creating Authentic Content (Live from LA)

Shabana Siyed - Creating Authentic Content (Live from LA)

FromStandard Deviations with Dr. Daniel Crosby


Shabana Siyed - Creating Authentic Content (Live from LA)

FromStandard Deviations with Dr. Daniel Crosby

ratings:
Length:
37 minutes
Released:
Aug 25, 2022
Format:
Podcast episode

Description

Tune in to hear:- A lot of the best content creators in this industry are a bit edgy. How can very large companies create good content when they are almost, by definition, required to not be edgy?- If your brand wants to be honest about who they are - how do you begin to introspect and have that conversation?- What’s a potentially interesting brand collaboration for a fintech firm?- When is it appropriate for a brand to take advantage of a viral trend and when might it make sense for them to sit it out so it doesn’t seem disingenuous?- What are some foundational best practices for content creation if people want it to really catch on?- Once someone has “opted in” to your brand, how much should you scale back the advertising and calls-to-action to ensure you don’t alienate them?- How can we harness all the hardship of the past few years into becoming better people?https://twitter.com/SSiyedCompliance Code: 1356-OAS-8/1/2022
Released:
Aug 25, 2022
Format:
Podcast episode

Titles in the series (100)

The Standard Deviations podcast is a weekly production that looks at money, mind and meaning, all through a psychological lens. Each week, psychologist and New York Times bestselling author Dr. Daniel Crosby interviews a fascinating new guest, experts in everything from finance to literature to wellness. Each guest provides listeners with three concrete ways to apply what was learned that week, ensuring that weekly listening becomes part of a path to a richer life. Episodes are brief, research-based, and designed to fit perfectly within your commute time. So, tune in for practical news that will help you make more, think more and be more. Learn more by following Dr. Daniel @danielcrosby or visit the website at www.standarddeviationspod.com/ Standard Deviations is presented by Orion.