Tune in to hear:- What is the backfire effect and how can you get your prospects to drop their old fund manager without crushing their ego?- Why is solving an emotional problem with a rational solution rarely effective? How can we encourage behavior change while giving our prospects a chance to save face?- What is the blemishing effect and how does it relate to the Pratfall effect?- Why can embracing our shortcomings be so powerful and how can we use this to build trust in sales meetings?- How do mirror neurons account for the empathy and connection that occurs during storytelling?- What are the components of an effective story?https://www.stacyhavener.comhttps://www.billiondollarbackstory.comCompliance Code: