Tune in to hear:- What are some of the psychological mechanisms that make our vision of ourselves so cloudy at times?- If Melina hoped to draw out a deeply personal answer to the question “what are your financial goals,” how would she go about constructing the question?- What are the hallmarks of a psychologically sophisticated brand and what is the psychological impact of this authenticity?- What is the “surprise and delight” approach and why isn’t it more ubiquitous in customer service and UI design?- How can we protect ourselves against being on autopilot as consumers? How do business owners encourage getting their clients in this kind of groove?- How is pricing strategy a lot more complicated than it seems on the surface?https://thebrainybusiness.comCompliance Code: 1274-OAS-7/20/2022