Tune in to hear:- What are some of the psychology principles that Costco gets right as a brand?- Is it better to make customer onboarding super fluid and effortless or to make it a bit more arduous and engage with the "sunk cost fallacy?"- What is the “pratfall effect” and how was it used with great effect by brands like Apple, KFC and Domino’s?- What is the “cocktail party effect” and how can we use it to our advantage?- What does Nike do particularly well and how do they induce a sense of artificial scarcity?- How can your average person in a consulting or advice type role leverage this concept of scarcity?- Who distilled Cialdini’s 7 Principles of Persuasion down to just 3 and how are these best applied in practice?Compliance Code: 0963-OAS-4/5/2023https://www.linkedin.com/in/jenclinehenshttps://www.choicehacking.com