Tune in to hear:- Why do overly linear, or bullet-pointy, stories tend to fall short? What are the risks of making your backstory too similar to a resume?- What is the psychological principle “peak-end rule” and how can it be applied to better your backstory?- Why is knowing your audience such an important part of effective storytelling?- Why “time of possession” is so important, especially in discovery meetings- Why is differentiation such an important part of storytelling and how can we stand apart in a field that is getting quite crowded?- Why is simplicity such a powerful tool to channel in storytelling?- What is the “Ikea Effect” and how can a bit of well-placed complexity create more buy in to your backstory? How do you find the sweet spot between simplicity and complexity?https://www.stacyhavener.comhttps://www.billiondollarbackstory.comCompliance Code: 0036-OAS-1/5/2024Orion Portfolio Solutions, LLC, an Orion Company, is a registered investment advisor. Custom Indexing offered through Orion Portfolio Solutions, LLC a registered investment advisor.