Tune in to hear:- Why does Daniel Staker call his new book “a book from a breakdown?”- Why is behavior such a fundamental building block of marketing?- How do we get to the bottom of what our clients really want when they are often so bad at articulating it for themselves?- What does Daniel Staker mean when he says that “people often fail to respect reality?”- How can we get people to accept reality when emotions are so powerful at distorting one’s perspective?- What is Daniel Staker’s chapter on “accepting the long haul” about in particular?https://www.danielstaker.com/book-on-amazonCompliance Code: 3159-OAS-11/21/2023