**This episode is brought to you by MuteSix, CartText, and Forum Brands**   In the second part of our Feature, we continue our conversation with Wade and Danielle Papin while they talk about the ideology behind their designs. Wade describes their line of jewelry as “An evergreen line.” Pyrrha doesn’t conform to the latest trends; Pyrrha’s designs are personal. Danielle describes their designs by saying, “There's protection, there's love, there's empowerment.” That is what Wade and Danielle want their jewelry to be: personal and symbolic. In part 2, we focus on the designs and the philosophy behind the brand, how they function as a company, and the whole process of making unique jewelry. We discuss: * The inspiration behind their designs * How their jewelry is authentic * How their designs have history behind them * How they had difficulty starting their idea * What people say about their jewelry * How their jewelry is imperfect and personal * Pyrrha as a B-Corp * A message to the listeners Join Ramon Vela and Wade, and Danielle Papin as they break down the inside story on The Story of a Brand. For more on Pyrrha, visit: https://pyrrha.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode is also brought to you by Forum Brands. Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses. If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.