Tune in to hear:- What might account for the very low conversion rate following viral content on social media?- Are new followers a good metric for measuring the success of a post or not necessarily?- Why is it so difficult to “engineer virality” and why does this often fall flat?- Is it smart to try to monetize a viral moment with sponsored content or is this likely to backfire?- Some advisors are reluctant to become active on social media because it seems to favor negative content at times. Is this an accurate portrayal and how can we use social media in more positive ways?- How should financial professionals think about the various social platforms and how their brand’s personality aligns with that of the platform’s?- What can be done to better educate the investing public and how can these relationships eventually grow into leads and solid personal connections?https://www.linkedin.com/in/tinapowellCompliance Code: 2229-OAS-11/17/2022