If you have a book idea, you need to realize your book has an expiration date. The selling force of your product or service, Schwartz wrote in Breakthrough Advertising, comes from the market alone. Demand cannot be created. Your book is a product. It’s the most powerful product you can create, and it’s a product you have to put your heart and soul into… but it’s still a product. And it doesn’t escape the law of the market. If you write your book the right way, you establish the problem or the gap in your market. But markets do change, and your idea may not be as relevant tomorrow as it is today. Audiences change. Needs change. Don’t wait to write your book. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.