If you are looking to be a guest on a podcast what are the things you should be aware of and look for.  If you are going to host your own podcast it should not only tell the audience what you do, but what you are an expert at. This week we get meta with out guest Matt Johnson, host of the "YouX" podcast and Founder / CEO of Pursuing Results.  Matt shares a bit of his expertise in using podcasting to break into new markets and build strategic relationships.   If you are thinking of starting a podcast don't miss this episode!