Jennifer Kem is a Brand Futurist and Creator of the Master Brand Method, that helps founders get seen, heard and paid more for simply being MORE of who they are. Top 3 Value Bombs: 1. Marketing is simply the psychology of human consumption and applying the triggers, messages and action to test what will be consumed by any particular audience. 2. When you look at the best brands, the only thing that makes them different is their story - that's why it matters. 3. Having a brand is important because your audience assigns meaning to your products. The keywords 'assign' and 'meaning' means that a feeling or a moment was created between your brand and a potential customer that made them feel a certain way. The Archetype Influence Mix - Get The Archetype Influence Mix (AIM) Report! This is the unique strategy to position your brand for more success. (Sorry! This link was active when this episode was first published in 2019 and is no longer an active offer.) Sponsor: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com!