49 min listen
Building a Global Brand, with former Nike CMO Greg Hoffman
Building a Global Brand, with former Nike CMO Greg Hoffman
ratings:
Length:
58 minutes
Released:
May 2, 2022
Format:
Podcast episode
Description
Greg Hoffman spent nearly three decades building the Nike brand. In the process he helped transform a shoe company into an identity that resonates the world over. His recent book, Emotion by Design, opens up his philosophy and shares what he has learned from a life in marketing and turbo-charging brands. Hosting the discussion is economist, author and broadcaster, Linda Yueh.
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Released:
May 2, 2022
Format:
Podcast episode
Titles in the series (100)
Both Britain and the EU Would Be Happier if They got Divorced: Some people just can’t bring themselves to acknowledge that a relationship is over. Finished. Unsalvageable. David Cameron, for instance. His long awaited speech on Europe has been one big exercise in denial. Yes, we should stay married to Europe, he s... by Intelligence Squared