Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024
 
In this episode of Ecommerce Society podcast, we're diving into the new requirements for Gmail and Yahoo regarding email marketing, emphasizing the importance of email marketing as an owned platform and sales channel. I walk you through the steps to update email marketing with the new changes, including having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. I also highlight the need to monitor spam complaints and keep spam rates low. Overall, the changes aim to make email safer and improve deliverability for legitimate senders.
Takeaways
Email marketing is an important owned platform and sales channel.
Everyone, especially bulk senders, needs to update their email marketing with the new requirements from Gmail and Yahoo.
The steps to update email marketing include having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy.
Monitoring spam complaints and keeping spam rates low is crucial for email deliverability.


Chapters
00:00Introduction and Importance of Email Marketing
01:23New Requirements for Gmail and Yahoo
07:27Step 1: Have a Verified Sending Domain
08:24Step 2: Add or Set a DMARC Record
17:57Step 3: Make Unsubscribing Easy
27:15Monitoring Spam Complaints
28:08Conclusion and Final Thoughts
 
 


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